/* =========================================================================
   MYM Agency — design system
   Rebrand direction: drop the generic purple/AI gradient for an editorial
   ink-and-paper base with a single signal accent. One accent, used sparingly,
   reads as more expensive than three gradients.

   Every directional rule uses CSS logical properties (inline-start/end,
   margin-inline, etc.) so the Arabic RTL build is the same stylesheet, not a
   mirrored fork.
   ========================================================================= */

/* ------------------------------------------------------------------ reset */
*, *::before, *::after { box-sizing: border-box; }
* { margin: 0; }
html {
  -webkit-text-size-adjust: 100%;
  scroll-behavior: smooth;
  /* The header is sticky and ~73px tall, so an un-padded anchor jump parks the
     target underneath it. Without this, "#enquiry" lands on a hidden heading. */
  scroll-padding-block-start: 90px;
}
@media (prefers-reduced-motion: reduce) { html { scroll-behavior: auto; } }
body { min-height: 100vh; -webkit-font-smoothing: antialiased; text-rendering: optimizeLegibility; }
img, picture, svg, video { display: block; max-width: 100%; }
input, button, textarea, select { font: inherit; color: inherit; }
p, h1, h2, h3, h4, h5, h6 { overflow-wrap: break-word; }
ul[class], ol[class] { list-style: none; padding: 0; }

/* ----------------------------------------------------------------- tokens */
:root {
  /* Ink — the dark ground */
  --ink:        #0B0E14;
  --ink-2:      #131822;
  --ink-3:      #1E2531;
  --ink-4:      #2B3441;

  /* Paper — the light ground, warm rather than clinical white */
  --paper:      #FBF9F6;
  --paper-2:    #F3EFE9;
  --paper-3:    #E7E1D8;

  /* Signal — the one accent.
     --accent is a FILL colour: it passes AA as text only on the ink ground (6.2:1).
     On paper it manages just 2.96:1, so text on light grounds uses --accent-ink
     (5.1:1) instead. Keeping the two separate is what stops the accent quietly
     failing contrast every time it is used for a label. */
  --accent:     #FF5A2C;
  --accent-600: #E8441A;
  --accent-700: #C4360F;
  --accent-ink: #C4360F;
  --accent-soft:#FFEDE5;

  /* Support — used only for data and status, never for decoration */
  --support:    #0E7C66;
  --warn:       #B45309;
  --danger:     #B42318;

  /* Text */
  /* All four muted greys are set at or above 4.5:1 against their own ground,
     because "subtle" text is still text. */
  --text:           #12161D;   /* 15.9:1 on paper */
  --text-muted:     #59636F;   /*  5.7:1 on paper */
  --text-subtle:    #6B7280;   /*  4.6:1 on paper */
  --text-on-ink:        #F6F3EE;  /* 17.5:1 on ink */
  --text-on-ink-muted:  #9BA5B4;  /*  7.8:1 on ink */
  --text-on-ink-subtle: #7D8798;  /*  5.3:1 on ink */

  /* Lines */
  --line:        #E2DCD2;
  --line-strong: #CFC7BA;
  --line-on-ink: rgba(255,255,255,.10);
  --line-on-ink-strong: rgba(255,255,255,.20);

  /* Type */
  --font-display: 'Sora', 'Segoe UI', system-ui, -apple-system, sans-serif;
  --font-body:    'Inter', 'Segoe UI', system-ui, -apple-system, sans-serif;
  --font-arabic:  'IBM Plex Sans Arabic', 'Segoe UI', 'Tahoma', sans-serif;

  /* Fluid type scale — 1.25 ratio at mobile widening to 1.333 at desktop */
  --step--1: clamp(.82rem, .79rem + .12vw, .875rem);
  --step-0:  clamp(1rem, .97rem + .15vw, 1.0625rem);
  --step-1:  clamp(1.15rem, 1.09rem + .3vw, 1.35rem);
  --step-2:  clamp(1.4rem, 1.28rem + .58vw, 1.8rem);
  --step-3:  clamp(1.7rem, 1.48rem + 1.1vw, 2.45rem);
  --step-4:  clamp(2.05rem, 1.66rem + 1.9vw, 3.3rem);
  --step-5:  clamp(2.45rem, 1.79rem + 3.2vw, 4.5rem);

  /* Space — 4px base */
  --sp-1: .25rem;  --sp-2: .5rem;   --sp-3: .75rem;  --sp-4: 1rem;
  --sp-5: 1.5rem;  --sp-6: 2rem;    --sp-7: 3rem;    --sp-8: 4rem;
  --sp-9: 6rem;    --sp-10: 8rem;

  /* Section rhythm scales with viewport so mobile does not feel padded out */
  --section-y: clamp(3.5rem, 2rem + 7vw, 8rem);

  --container: 1200px;
  --container-narrow: 760px;

  /* Radii — restrained. Pills everywhere reads consumer-app, not agency. */
  --r-sm: 4px;
  --r-md: 8px;
  --r-lg: 14px;
  --r-full: 999px;

  --shadow-sm: 0 1px 2px rgba(11,14,20,.06), 0 1px 3px rgba(11,14,20,.04);
  --shadow-md: 0 4px 12px rgba(11,14,20,.07), 0 2px 4px rgba(11,14,20,.04);
  --shadow-lg: 0 18px 40px rgba(11,14,20,.10), 0 4px 10px rgba(11,14,20,.05);

  --ease: cubic-bezier(.2, .7, .3, 1);
  --dur: .4s;
}

/* ------------------------------------------------------------------- base */
body {
  font-family: var(--font-body);
  font-size: var(--step-0);
  line-height: 1.65;
  color: var(--text);
  background: var(--paper);
  font-feature-settings: 'kern' 1, 'liga' 1;
}

/* Arabic needs a taller line and slightly larger optical size, and must never
   fall back to a Latin face for its own glyphs. */
[dir="rtl"] body,
[lang="ar"] body {
  font-family: var(--font-arabic);
  line-height: 1.9;
  font-size: calc(var(--step-0) * 1.03);
}
[dir="rtl"] h1, [dir="rtl"] h2, [dir="rtl"] h3, [dir="rtl"] h4,
[dir="rtl"] .display, [dir="rtl"] .eyebrow, [dir="rtl"] .btn {
  font-family: var(--font-arabic);
  letter-spacing: 0;              /* Arabic must never be letter-spaced */
  line-height: 1.45;
}

h1, h2, h3, h4 {
  font-family: var(--font-display);
  font-weight: 600;
  line-height: 1.12;
  letter-spacing: -.025em;
  color: var(--text);
  text-wrap: balance;
}
h1 { font-size: var(--step-5); font-weight: 700; letter-spacing: -.035em; }
h2 { font-size: var(--step-4); }
h3 { font-size: var(--step-2); }
h4 { font-size: var(--step-1); }

p { text-wrap: pretty; }

a { color: inherit; text-decoration-color: color-mix(in srgb, currentColor 35%, transparent); text-underline-offset: .2em; }
a:hover { text-decoration-color: currentColor; }

:focus-visible {
  outline: 2px solid var(--accent);
  outline-offset: 3px;
  border-radius: var(--r-sm);
}

::selection { background: var(--accent); color: #fff; }

/* --------------------------------------------------------------- utilities */
.container { width: min(100% - 2.5rem, var(--container)); margin-inline: auto; }
.container-narrow { width: min(100% - 2.5rem, var(--container-narrow)); margin-inline: auto; }
@media (max-width: 600px) { .container, .container-narrow { width: min(100% - 2rem, var(--container)); } }

.section { padding-block: var(--section-y); }
.section-tight { padding-block: calc(var(--section-y) * .62); }

.on-ink { background: var(--ink); color: var(--text-on-ink); }
.on-ink h1, .on-ink h2, .on-ink h3, .on-ink h4 { color: var(--text-on-ink); }
.on-ink .lead, .on-ink p { color: var(--text-on-ink-muted); }
.on-paper-2 { background: var(--paper-2); }

.lead { font-size: var(--step-1); color: var(--text-muted); line-height: 1.6; max-width: 62ch; }
[dir="rtl"] .lead { line-height: 1.85; }
.muted { color: var(--text-muted); }
.subtle { color: var(--text-subtle); }
.center { text-align: center; }
.mx-auto { margin-inline: auto; }
.stack > * + * { margin-block-start: var(--sp-4); }
.visually-hidden {
  position: absolute; width: 1px; height: 1px; padding: 0;
  margin: -1px; overflow: hidden; clip: rect(0 0 0 0); white-space: nowrap; border: 0;
}

/* Eyebrow — small caps label above a section heading */
.eyebrow {
  display: inline-flex; align-items: center; gap: var(--sp-2);
  font-family: var(--font-display);
  font-size: var(--step--1);
  font-weight: 600;
  letter-spacing: .12em;
  text-transform: uppercase;
  color: var(--accent-ink);
  margin-block-end: var(--sp-4);
}
.eyebrow::before {
  content: ""; inline-size: 1.75rem; block-size: 1px;
  background: currentColor; opacity: .55;
}
/* On the ink ground the full-saturation accent is the accessible choice (6.2:1). */
.on-ink .eyebrow, .hero .eyebrow, .cta-band .eyebrow { color: var(--accent); }

.section-head { max-width: 46rem; margin-block-end: var(--sp-7); }
.section-head.center { margin-inline: auto; }

/* ---------------------------------------------------------------- buttons */
.btn {
  display: inline-flex; align-items: center; justify-content: center; gap: .6em;
  font-family: var(--font-display);
  font-weight: 600;
  font-size: var(--step-0);
  line-height: 1;
  padding: .95em 1.6em;
  border: 1px solid transparent;
  border-radius: var(--r-md);
  cursor: pointer;
  text-decoration: none;
  white-space: nowrap;
  transition: background var(--dur) var(--ease), color var(--dur) var(--ease),
              border-color var(--dur) var(--ease), transform .15s var(--ease);
}
.btn:active { transform: translateY(1px); }
.btn svg { inline-size: 1.05em; block-size: 1.05em; flex: none; }

/* Directional glyphs must point the reading direction. Only the arrows flip —
   a mirrored WhatsApp or envelope icon would just look broken. */
[dir="rtl"] .icon-arrow,
[dir="rtl"] .icon-arrow-up-right { transform: scaleX(-1); }

/* Ink on signal orange, not white: white gives only 3.1:1 here and the button
   label is 17px/600 — below the WCAG large-text threshold, so it would fail AA.
   Ink reaches 6.2:1 and keeps the accent at full saturation. */
.btn-primary { background: var(--accent); color: var(--ink); }
.btn-primary:hover { background: var(--accent-600); color: var(--ink); }

.btn-ink { background: var(--ink); color: var(--text-on-ink); }
.btn-ink:hover { background: var(--ink-3); color: #fff; }

.btn-outline { border-color: var(--line-strong); color: var(--text); background: transparent; }
.btn-outline:hover { border-color: var(--ink); background: var(--ink); color: var(--text-on-ink); }

/* .hero is a dark ground too but does not carry .on-ink, so it must be named here.
   Without this the outline CTA inherits the light-ground colour and renders
   near-black on near-black — a 1.05:1 contrast failure on a primary CTA. */
.on-ink .btn-outline, .hero .btn-outline, .cta-band .btn-outline {
  border-color: var(--line-on-ink-strong); color: var(--text-on-ink);
}
.on-ink .btn-outline:hover, .hero .btn-outline:hover, .cta-band .btn-outline:hover {
  background: var(--text-on-ink); color: var(--ink); border-color: var(--text-on-ink);
}

.btn-lg { padding: 1.1em 2em; font-size: var(--step-1); }
.btn-sm { padding: .7em 1.1em; font-size: var(--step--1); }
.btn-block { inline-size: 100%; }

/* Text link with a sliding arrow — the workhorse "learn more" affordance */
.link-arrow {
  display: inline-flex; align-items: center; gap: .5em;
  font-family: var(--font-display); font-weight: 600;
  color: var(--text); text-decoration: none;
  font-size: var(--step-0);
}
.link-arrow svg { transition: transform var(--dur) var(--ease); inline-size: 1em; block-size: 1em; }
[dir="rtl"] .link-arrow svg { transform: scaleX(-1); }
.link-arrow:hover { color: var(--accent-ink); }
.link-arrow:hover svg { transform: translateX(.25em); }
[dir="rtl"] .link-arrow:hover svg { transform: scaleX(-1) translateX(.25em); }
.on-ink .link-arrow, .hero .link-arrow { color: var(--text-on-ink); }
.on-ink .link-arrow:hover, .hero .link-arrow:hover { color: var(--accent); }

/* ------------------------------------------------------------------- header */
.site-header {
  position: sticky; inset-block-start: 0; z-index: 100;
  background: transparent;
  border-block-end: 1px solid transparent;
  transition: border-color var(--dur) var(--ease);
}

/* The frosted ground lives on a pseudo-element, not on .site-header itself.
   backdrop-filter makes an element the containing block for its fixed-position
   descendants — with it on the header, the fixed mobile menu resolved against
   the 73px header box instead of the viewport and rendered as a clipped strip
   with its links off-screen. On the pseudo-element the effect is identical and
   the menu is free again. */
.site-header::before {
  content: ""; position: absolute; inset: 0; z-index: -1;
  background: color-mix(in srgb, var(--paper) 88%, transparent);
  -webkit-backdrop-filter: saturate(180%) blur(14px);
  backdrop-filter: saturate(180%) blur(14px);
  transition: background var(--dur) var(--ease);
}
.site-header.is-scrolled { border-block-end-color: var(--line); }
.site-header.on-ink-header { color: var(--text-on-ink); }
.site-header.on-ink-header::before { background: color-mix(in srgb, var(--ink) 80%, transparent); }
.site-header.on-ink-header.is-scrolled { border-block-end-color: var(--line-on-ink); }

.header-inner {
  display: flex; align-items: center; justify-content: space-between;
  gap: var(--sp-5); min-block-size: 72px;
}

.brand { display: inline-flex; align-items: center; gap: .65rem; text-decoration: none; flex: none; }
.brand svg { block-size: 30px; inline-size: auto; }
.brand-name {
  font-family: var(--font-display); font-weight: 700;
  font-size: 1.15rem; letter-spacing: -.02em;
}

.nav { display: flex; align-items: center; gap: var(--sp-1); }
.nav a {
  font-family: var(--font-display); font-weight: 500;
  font-size: var(--step--1); letter-spacing: .005em;
  padding: .55rem .8rem; border-radius: var(--r-sm);
  text-decoration: none; position: relative;
  transition: color var(--dur) var(--ease), background var(--dur) var(--ease);
}
.nav a:hover { background: color-mix(in srgb, currentColor 8%, transparent); }
.nav a.is-active { color: var(--accent-ink); }
/* The dark header is 80% opaque, so once the visitor scrolls past the hero it
   composites over light content and the accent falls to 3.5:1. White holds up
   against both grounds; the accent underline below still marks the active item,
   so state is never carried by colour alone. */
.on-ink-header .nav a.is-active { color: var(--text-on-ink); }
.nav a.is-active::after {
  content: ""; position: absolute; inset-inline: .8rem; inset-block-end: .25rem;
  block-size: 2px; background: var(--accent); border-radius: 2px;
}

.header-actions { display: flex; align-items: center; gap: var(--sp-3); }

.lang-switch {
  display: inline-flex; align-items: center; gap: .35rem;
  font-family: var(--font-display); font-weight: 600; font-size: var(--step--1);
  padding: .5rem .75rem; border: 1px solid var(--line-strong);
  border-radius: var(--r-sm); text-decoration: none;
  transition: border-color var(--dur) var(--ease), background var(--dur) var(--ease);
}
.lang-switch:hover { background: var(--paper-2); border-color: var(--ink); }
.on-ink-header .lang-switch { border-color: var(--line-on-ink-strong); }
.on-ink-header .lang-switch:hover { background: rgba(255,255,255,.08); border-color: var(--line-on-ink-strong); }

.nav-toggle {
  display: none; background: none; border: 1px solid var(--line-strong);
  border-radius: var(--r-sm); padding: .55rem; cursor: pointer;
}
.on-ink-header .nav-toggle { border-color: var(--line-on-ink-strong); }

@media (max-width: 1000px) {
  .nav-toggle { display: inline-flex; }
  .nav {
    position: fixed; inset-block-start: 72px; inset-inline: 0; inset-block-end: 0;
    flex-direction: column; align-items: stretch; gap: 0;
    background: var(--paper); padding: var(--sp-5);
    transform: translateY(-8px); opacity: 0; pointer-events: none;
    /* visibility:hidden takes the closed menu out of the tab order. With opacity
       alone the five links stayed keyboard-focusable while invisible, so a
       keyboard user tabbed through controls they could not see. The 0s delay
       holds visibility until the fade-out finishes. */
    visibility: hidden;
    transition: opacity .25s var(--ease), transform .25s var(--ease), visibility 0s linear .25s;
    overflow-y: auto;
    z-index: 99;
  }
  .on-ink-header .nav { background: var(--ink); }
  .nav.is-open {
    opacity: 1; transform: none; pointer-events: auto;
    visibility: visible;
    transition: opacity .25s var(--ease), transform .25s var(--ease), visibility 0s;
  }
  .nav a { font-size: var(--step-2); padding: var(--sp-4) 0; border-block-end: 1px solid var(--line); }
  .on-ink-header .nav a { border-block-end-color: var(--line-on-ink); }
  .nav a.is-active::after { display: none; }
  .header-cta-desktop { display: none; }
}

.skip-link {
  position: absolute; inset-block-start: -100px; inset-inline-start: var(--sp-4);
  z-index: 200; background: var(--ink); color: #fff;
  padding: var(--sp-3) var(--sp-4); border-radius: var(--r-sm); text-decoration: none;
}
.skip-link:focus { inset-block-start: var(--sp-3); }

/* --------------------------------------------------------------------- hero */
.hero {
  position: relative; overflow: hidden;
  background: var(--ink); color: var(--text-on-ink);
  padding-block: clamp(4.5rem, 3rem + 9vw, 9rem) clamp(3.5rem, 2rem + 7vw, 7rem);
}
/* A single soft accent bloom instead of a full-bleed gradient wash. */
.hero::before {
  content: ""; position: absolute; z-index: 0;
  inset-block-start: -30%; inset-inline-end: -10%;
  inline-size: 70ch; block-size: 70ch; max-inline-size: 120vw; max-block-size: 120vw;
  background: radial-gradient(circle, color-mix(in srgb, var(--accent) 22%, transparent) 0%, transparent 62%);
  pointer-events: none;
}
/* Hairline grid, barely visible — gives the dark ground some structure. */
.hero::after {
  content: ""; position: absolute; inset: 0; z-index: 0; pointer-events: none;
  background-image:
    linear-gradient(to right, rgba(255,255,255,.03) 1px, transparent 1px),
    linear-gradient(to bottom, rgba(255,255,255,.03) 1px, transparent 1px);
  background-size: 72px 72px;
  mask-image: radial-gradient(ellipse 90% 70% at 50% 30%, #000 30%, transparent 75%);
}
.hero > * { position: relative; z-index: 1; }

.hero-grid { display: grid; gap: var(--sp-8); align-items: start; }
@media (min-width: 950px) { .hero-grid { grid-template-columns: 1.35fr .85fr; gap: var(--sp-9); } }

.hero h1 { color: var(--text-on-ink); max-inline-size: 18ch; }
.hero .lead { color: var(--text-on-ink-muted); margin-block-start: var(--sp-5); max-inline-size: 56ch; }
.hero-actions { display: flex; flex-wrap: wrap; gap: var(--sp-3); margin-block-start: var(--sp-6); }

.hero-aside {
  border: 1px solid var(--line-on-ink);
  border-radius: var(--r-lg);
  background: color-mix(in srgb, var(--ink-2) 70%, transparent);
  padding: var(--sp-6);
}
.hero-aside h2 { font-size: var(--step-1); color: var(--text-on-ink); margin-block-end: var(--sp-4); }

/* Capability list with a marker that reads as a checklist, not bullets */
.check-list { display: grid; gap: var(--sp-3); }
.check-list li {
  display: grid; grid-template-columns: auto 1fr; gap: var(--sp-3);
  align-items: start; font-size: var(--step--1); line-height: 1.6;
}
[dir="rtl"] .check-list li { line-height: 1.85; }
.check-list svg { inline-size: 1.15rem; block-size: 1.15rem; margin-block-start: .18rem; color: var(--accent-ink); flex: none; }
.on-ink .check-list svg, .hero .check-list svg { color: var(--accent); }
.on-ink .check-list li, .hero .check-list li { color: var(--text-on-ink-muted); }

/* ---------------------------------------------------------------- trust bar */
.trust-bar { border-block: 1px solid var(--line); padding-block: var(--sp-6); background: var(--paper); }
.trust-label {
  text-align: center; font-size: var(--step--1); color: var(--text-subtle);
  letter-spacing: .06em; text-transform: uppercase; margin-block-end: var(--sp-5);
  font-family: var(--font-display); font-weight: 600;
}
[dir="rtl"] .trust-label { letter-spacing: 0; text-transform: none; }
.logo-row {
  display: flex; flex-wrap: wrap; align-items: center; justify-content: center;
  gap: clamp(var(--sp-5), 4vw, var(--sp-8));
}
.logo-row img { block-size: 30px; inline-size: auto; opacity: .55; filter: grayscale(1); transition: opacity var(--dur) var(--ease), filter var(--dur) var(--ease); }
.logo-row a:hover img { opacity: 1; filter: none; }
.logo-placeholder {
  font-family: var(--font-display); font-weight: 600; font-size: var(--step--1);
  color: var(--text-subtle); padding: .4rem .9rem;
  border: 1px dashed var(--line-strong); border-radius: var(--r-sm);
}

/* -------------------------------------------------------------------- grids */
.grid { display: grid; gap: var(--sp-5); }
.grid-2 { grid-template-columns: repeat(auto-fit, minmax(min(100%, 22rem), 1fr)); }
.grid-3 { grid-template-columns: repeat(auto-fit, minmax(min(100%, 19rem), 1fr)); }
.grid-4 { grid-template-columns: repeat(auto-fit, minmax(min(100%, 14rem), 1fr)); }

/* -------------------------------------------------------------- service card */
.service-card {
  display: flex; flex-direction: column;
  padding: var(--sp-6);
  background: var(--paper);
  border: 1px solid var(--line);
  border-radius: var(--r-lg);
  text-decoration: none;
  position: relative;
  transition: border-color var(--dur) var(--ease), transform var(--dur) var(--ease), box-shadow var(--dur) var(--ease);
}
.service-card:hover { border-color: var(--ink); transform: translateY(-3px); box-shadow: var(--shadow-lg); }
.service-card:hover .service-icon { background: var(--accent); color: var(--ink); border-color: var(--accent); }

.service-icon {
  display: grid; place-items: center;
  inline-size: 3rem; block-size: 3rem;
  border: 1px solid var(--line); border-radius: var(--r-md);
  color: var(--ink); background: var(--paper-2);
  margin-block-end: var(--sp-5);
  transition: background var(--dur) var(--ease), color var(--dur) var(--ease), border-color var(--dur) var(--ease);
}
.service-icon svg { inline-size: 1.4rem; block-size: 1.4rem; }

.service-card h3 { font-size: var(--step-1); margin-block-end: var(--sp-3); }
.service-card p { color: var(--text-muted); font-size: var(--step--1); line-height: 1.65; flex: 1; }
[dir="rtl"] .service-card p { line-height: 1.9; }
.service-card .card-foot {
  display: flex; align-items: center; justify-content: space-between; gap: var(--sp-3);
  margin-block-start: var(--sp-5); padding-block-start: var(--sp-4);
  border-block-start: 1px solid var(--line);
}
.price-tag { font-family: var(--font-display); font-size: var(--step--1); font-weight: 600; color: var(--text-subtle); }

/* ---------------------------------------------------------------- work card */
.work-card {
  display: flex; flex-direction: column;
  border: 1px solid var(--line); border-radius: var(--r-lg);
  overflow: hidden; background: var(--paper); text-decoration: none;
  transition: border-color var(--dur) var(--ease), transform var(--dur) var(--ease), box-shadow var(--dur) var(--ease);
}
.work-card:hover { border-color: var(--ink); transform: translateY(-3px); box-shadow: var(--shadow-lg); }
.work-media {
  aspect-ratio: 16 / 10; background: var(--ink-2);
  display: grid; place-items: center; overflow: hidden; position: relative;
}
.work-media img { inline-size: 100%; block-size: 100%; object-fit: cover; transition: transform .6s var(--ease); }
.work-card:hover .work-media img { transform: scale(1.04); }
.work-media-fallback {
  inline-size: 100%; block-size: 100%;
  display: grid; place-items: center;
  background:
    radial-gradient(circle at 30% 25%, color-mix(in srgb, var(--accent) 26%, transparent), transparent 55%),
    linear-gradient(140deg, var(--ink-2), var(--ink));
  color: var(--text-on-ink-subtle);
  font-family: var(--font-display); font-weight: 700; font-size: var(--step-3);
  letter-spacing: -.03em;
}
.work-body { padding: var(--sp-5); display: flex; flex-direction: column; flex: 1; gap: var(--sp-3); }
.work-meta {
  display: flex; flex-wrap: wrap; gap: var(--sp-2); align-items: center;
  font-size: var(--step--1); color: var(--text-subtle);
  font-family: var(--font-display); font-weight: 500;
}
.work-meta .dot { inline-size: 3px; block-size: 3px; border-radius: 50%; background: currentColor; }
.work-card h3 { font-size: var(--step-1); }
.work-card p { font-size: var(--step--1); color: var(--text-muted); flex: 1; }

/* Result metric chips */
.metric-row { display: flex; flex-wrap: wrap; gap: var(--sp-2); margin-block-start: auto; padding-block-start: var(--sp-3); }
.metric-chip {
  display: inline-flex; align-items: baseline; gap: .4em;
  font-size: var(--step--1); padding: .35rem .7rem;
  background: var(--accent-soft); border-radius: var(--r-sm);
  color: var(--accent-700);
}
.metric-chip b { font-family: var(--font-display); font-weight: 700; }

/* Big metric block on the case study page */
.metric-grid { display: grid; gap: var(--sp-5); grid-template-columns: repeat(auto-fit, minmax(min(100%, 12rem), 1fr)); }
.metric {
  padding: var(--sp-6) var(--sp-5);
  border: 1px solid var(--line); border-radius: var(--r-lg); background: var(--paper);
}
.metric-value {
  font-family: var(--font-display); font-weight: 700;
  font-size: var(--step-4); line-height: 1; letter-spacing: -.04em;
  color: var(--accent-ink); margin-block-end: var(--sp-3);
  font-variant-numeric: tabular-nums;
}
.metric-label { font-size: var(--step--1); color: var(--text-muted); }
.on-ink .metric { background: transparent; border-color: var(--line-on-ink); }
.on-ink .metric-value { color: var(--accent); }
.on-ink .metric-label { color: var(--text-on-ink-muted); }

/* ------------------------------------------------------------------- stats */
.stat-row {
  display: grid; grid-template-columns: repeat(auto-fit, minmax(min(100%, 10rem), 1fr));
  gap: 1px; background: var(--line-on-ink);
  border: 1px solid var(--line-on-ink); border-radius: var(--r-lg); overflow: hidden;
}
.stat { background: var(--ink); padding: var(--sp-6) var(--sp-5); text-align: center; }
.stat-value {
  font-family: var(--font-display); font-weight: 700; font-size: var(--step-4);
  line-height: 1; letter-spacing: -.04em; color: var(--text-on-ink);
  font-variant-numeric: tabular-nums;
}
.stat-label { font-size: var(--step--1); color: var(--text-on-ink-muted); margin-block-start: var(--sp-3); }

/* ----------------------------------------------------------------- process */
.process-list { display: grid; gap: 0; counter-reset: step; }
.process-step {
  display: grid; grid-template-columns: auto 1fr; gap: var(--sp-5);
  padding-block: var(--sp-6);
  border-block-start: 1px solid var(--line);
  align-items: start;
}
.process-step:last-child { border-block-end: 1px solid var(--line); }
.on-ink .process-step { border-color: var(--line-on-ink); }
.process-num {
  counter-increment: step;
  font-family: var(--font-display); font-weight: 700; font-size: var(--step-1);
  color: var(--accent-ink); font-variant-numeric: tabular-nums;
  min-inline-size: 3ch;
}
.on-ink .process-num { color: var(--accent); }
.process-num::before { content: "0" counter(step); }
.process-body h3 { font-size: var(--step-2); margin-block-end: var(--sp-3); }
.process-body p { color: var(--text-muted); max-inline-size: 60ch; }
@media (min-width: 780px) {
  .process-step { grid-template-columns: auto 22rem 1fr; gap: var(--sp-7); align-items: baseline; }
}

/* ---------------------------------------------------------------- partners
   Deliberately different from the client logo strip: clients are a quiet
   greyscale row of proof, partners carry a name and a category because the
   relationship is the point, not just the mark. */
.partner-grid {
  display: grid;
  grid-template-columns: repeat(auto-fill, minmax(min(100%, 17rem), 1fr));
  gap: 1px;
  background: var(--line);
  border: 1px solid var(--line);
  border-radius: var(--r-lg);
  overflow: hidden;
}
.partner-card {
  display: grid;
  grid-template-columns: auto 1fr;
  gap: var(--sp-4);
  align-items: start;
  background: var(--paper);
  padding: var(--sp-5);
  transition: background var(--dur) var(--ease);
}
.partner-card:hover { background: var(--paper-2); }

.partner-logo {
  display: grid; place-items: center;
  inline-size: 3rem; block-size: 3rem; flex: none;
  border: 1px solid var(--line); border-radius: var(--r-md);
  background: var(--paper-2); overflow: hidden;
}
.partner-logo img { max-inline-size: 2.2rem; max-block-size: 2.2rem; object-fit: contain; }
.partner-initial {
  font-family: var(--font-display); font-weight: 700;
  font-size: var(--step-1); color: var(--text-subtle);
}

.partner-body { display: grid; gap: .2rem; min-inline-size: 0; }
.partner-name { font-family: var(--font-display); font-weight: 600; font-size: var(--step-0); }
.partner-name a {
  display: inline-flex; align-items: center; gap: .35em;
  text-decoration: none; color: inherit;
}
.partner-name a:hover { color: var(--accent-ink); }
.partner-name svg { inline-size: .85em; block-size: .85em; opacity: .6; flex: none; }
.partner-category {
  font-size: var(--step--1); font-weight: 600; color: var(--accent-ink);
  font-family: var(--font-display);
}
.partner-desc { font-size: var(--step--1); color: var(--text-muted); line-height: 1.6; }
[dir="rtl"] .partner-desc { line-height: 1.85; }

.on-ink .partner-grid { background: var(--line-on-ink); border-color: var(--line-on-ink); }
.on-ink .partner-card { background: var(--ink); }
.on-ink .partner-card:hover { background: var(--ink-2); }
.on-ink .partner-logo { background: var(--ink-2); border-color: var(--line-on-ink); }
.on-ink .partner-category { color: var(--accent); }
.on-ink .partner-desc { color: var(--text-on-ink-muted); }

/* ------------------------------------------------------------ testimonials */
.quote-card {
  display: flex; flex-direction: column; gap: var(--sp-5);
  padding: var(--sp-6);
  border: 1px solid var(--line); border-radius: var(--r-lg);
  background: var(--paper);
}
.quote-mark { font-family: var(--font-display); font-size: 3rem; line-height: .6; color: var(--accent); opacity: .35; }
.quote-card blockquote { font-size: var(--step-1); line-height: 1.55; flex: 1; }
[dir="rtl"] .quote-card blockquote { line-height: 1.85; }
.quote-author { display: flex; align-items: center; gap: var(--sp-3); padding-block-start: var(--sp-4); border-block-start: 1px solid var(--line); }
.avatar {
  inline-size: 2.75rem; block-size: 2.75rem; border-radius: 50%;
  object-fit: cover; background: var(--paper-3); flex: none;
  display: grid; place-items: center;
  font-family: var(--font-display); font-weight: 700; color: var(--text-muted);
}
.quote-author-name { font-family: var(--font-display); font-weight: 600; font-size: var(--step-0); }
.quote-author-role { font-size: var(--step--1); color: var(--text-subtle); }
.stars { display: flex; gap: 2px; color: var(--accent-ink); }
.stars svg { inline-size: .9rem; block-size: .9rem; }

/* --------------------------------------------------------------------- faq */
.faq-list { border-block-start: 1px solid var(--line); }
.faq-item { border-block-end: 1px solid var(--line); }
.faq-item summary {
  display: flex; align-items: center; justify-content: space-between; gap: var(--sp-4);
  padding-block: var(--sp-5); cursor: pointer; list-style: none;
  font-family: var(--font-display); font-weight: 600; font-size: var(--step-1);
  transition: color var(--dur) var(--ease);
}
[dir="rtl"] .faq-item summary { font-family: var(--font-arabic); }
.faq-item summary::-webkit-details-marker { display: none; }
.faq-item summary:hover { color: var(--accent-ink); }
.faq-icon { flex: none; inline-size: 1.25rem; block-size: 1.25rem; transition: transform var(--dur) var(--ease); color: var(--accent-ink); }
.faq-item[open] .faq-icon { transform: rotate(45deg); }
.faq-answer { padding-block-end: var(--sp-5); color: var(--text-muted); max-inline-size: 70ch; }

/* -------------------------------------------------------------------- forms */
.form-grid { display: grid; gap: var(--sp-4); }
@media (min-width: 640px) { .form-grid-2 { grid-template-columns: 1fr 1fr; } }

.field { display: grid; gap: var(--sp-2); }
.field label {
  font-family: var(--font-display); font-weight: 600; font-size: var(--step--1);
  display: flex; align-items: baseline; gap: var(--sp-2);
}
.field .optional { font-weight: 400; color: var(--text-subtle); font-size: .82em; }

.field input, .field textarea, .field select {
  inline-size: 100%;
  padding: .85rem 1rem;
  background: var(--paper);
  border: 1px solid var(--line-strong);
  border-radius: var(--r-md);
  font-size: var(--step-0);
  transition: border-color var(--dur) var(--ease), box-shadow var(--dur) var(--ease);
}
.field textarea { min-block-size: 8rem; resize: vertical; line-height: 1.6; }
.field input:focus, .field textarea:focus, .field select:focus {
  outline: none;
  border-color: var(--accent);
  box-shadow: 0 0 0 3px color-mix(in srgb, var(--accent) 18%, transparent);
}
.field input::placeholder, .field textarea::placeholder { color: var(--text-subtle); }
.field select {
  appearance: none;
  background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='%2359636F' stroke-width='2'%3E%3Cpath d='M6 9l6 6 6-6'/%3E%3C/svg%3E");
  background-repeat: no-repeat;
  background-position: right 1rem center;
  background-size: 1.1rem;
  padding-inline-end: 2.6rem;
}
[dir="rtl"] .field select { background-position: left 1rem center; padding-inline-end: 1rem; padding-inline-start: 2.6rem; }

.field-error input, .field-error textarea, .field-error select { border-color: var(--danger); }
.error-text { font-size: var(--step--1); color: var(--danger); }

.form-note { font-size: var(--step--1); color: var(--text-subtle); }

/* Honeypot — off-screen rather than display:none, which some bots detect. */
.hp-field {
  position: absolute !important; inset-inline-start: -9999px;
  inline-size: 1px; block-size: 1px; overflow: hidden;
}

.alert {
  padding: var(--sp-4) var(--sp-5); border-radius: var(--r-md);
  border: 1px solid; font-size: var(--step--1);
  display: flex; gap: var(--sp-3); align-items: flex-start;
}
.alert svg { inline-size: 1.2rem; block-size: 1.2rem; flex: none; margin-block-start: .1rem; }
.alert-error { background: #FEF3F2; border-color: #FDA29B; color: #912018; }
.alert-success { background: #ECFDF3; border-color: #A6F4C5; color: #05603A; }

/* The enquiry panel sits on a light ground *inside* dark sections, so it has to
   reset the colour context explicitly. Without this reset the .on-ink rules cascade
   straight through and every field label renders near-white on near-white. */
.form-panel {
  background: var(--paper); border-radius: var(--r-lg);
  padding: clamp(var(--sp-5), 3vw, var(--sp-7));
  border: 1px solid var(--line);
  color: var(--text);
}
.on-ink .form-panel { box-shadow: var(--shadow-lg); }

.form-panel h1, .form-panel h2, .form-panel h3, .form-panel h4,
.on-ink .form-panel h1, .on-ink .form-panel h2,
.on-ink .form-panel h3, .on-ink .form-panel h4 { color: var(--text); }

.form-panel label, .on-ink .form-panel label { color: var(--text); }
.form-panel p, .on-ink .form-panel p { color: var(--text-muted); }
.form-panel .form-note, .on-ink .form-panel .form-note { color: var(--text-subtle); }
.form-panel .optional, .on-ink .form-panel .optional { color: var(--text-subtle); }
.form-panel .eyebrow, .on-ink .form-panel .eyebrow { color: var(--accent-ink); }

/* -------------------------------------------------------------------- prose */
.prose { max-inline-size: 68ch; font-size: var(--step-0); line-height: 1.75; color: var(--text); }
[dir="rtl"] .prose { line-height: 2.05; }
.prose > * + * { margin-block-start: 1.25em; }
.prose h2 { font-size: var(--step-2); margin-block-start: 2em; }
.prose h3 { font-size: var(--step-1); margin-block-start: 1.7em; }
.prose p { color: var(--text-muted); }
.prose strong { color: var(--text); font-weight: 600; }
.prose a { color: var(--accent-700); text-decoration: underline; }
.prose ul, .prose ol { padding-inline-start: 1.4em; display: grid; gap: .5em; color: var(--text-muted); }
.prose ul { list-style: disc; }
.prose ol { list-style: decimal; }
.prose blockquote {
  border-inline-start: 3px solid var(--accent);
  padding-inline-start: var(--sp-5); font-size: var(--step-1); color: var(--text);
}
.prose code {
  font-family: ui-monospace, 'Cascadia Mono', Menlo, monospace;
  font-size: .88em; background: var(--paper-2); padding: .15em .4em; border-radius: var(--r-sm);
}
.prose img { border-radius: var(--r-md); margin-block: 2em; }
.prose hr { border: 0; border-block-start: 1px solid var(--line); margin-block: 2.5em; }

/* --------------------------------------------------------------- page head */
.page-head { padding-block: clamp(3rem, 2rem + 5vw, 6rem) var(--sp-7); }
.page-head h1 { max-inline-size: 20ch; }
.page-head .lead { margin-block-start: var(--sp-5); }

.breadcrumb {
  display: flex; flex-wrap: wrap; align-items: center; gap: var(--sp-2);
  font-size: var(--step--1); color: var(--text-subtle); margin-block-end: var(--sp-5);
}
.breadcrumb a { text-decoration: none; }
.breadcrumb a:hover { color: var(--accent-ink); }
.on-ink .breadcrumb a:hover, .hero .breadcrumb a:hover { color: var(--accent); }
.breadcrumb .sep { opacity: .5; }
[dir="rtl"] .breadcrumb .sep { transform: scaleX(-1); display: inline-block; }
.on-ink .breadcrumb { color: var(--text-on-ink-subtle); }

/* -------------------------------------------------------------------- chips */
.chip-row { display: flex; flex-wrap: wrap; gap: var(--sp-2); }
.chip {
  display: inline-flex; align-items: center; gap: .4em;
  padding: .45rem .9rem; border: 1px solid var(--line-strong);
  border-radius: var(--r-full); font-size: var(--step--1);
  font-family: var(--font-display); font-weight: 500;
  text-decoration: none; transition: all var(--dur) var(--ease);
}
.chip:hover { border-color: var(--ink); }
.chip.is-active { background: var(--ink); color: var(--text-on-ink); border-color: var(--ink); }

/* ------------------------------------------------------------------- cta band */
.cta-band {
  background: var(--ink); color: var(--text-on-ink);
  border-radius: var(--r-lg); padding: clamp(var(--sp-6), 4vw, var(--sp-8));
  position: relative; overflow: hidden;
}
.cta-band::before {
  content: ""; position: absolute; inset-block-start: -50%; inset-inline-end: -15%;
  inline-size: 45ch; block-size: 45ch;
  background: radial-gradient(circle, color-mix(in srgb, var(--accent) 25%, transparent), transparent 62%);
  pointer-events: none;
}
.cta-band > * { position: relative; }
.cta-band h2 { color: var(--text-on-ink); max-inline-size: 20ch; }
.cta-band p { color: var(--text-on-ink-muted); max-inline-size: 52ch; margin-block-start: var(--sp-4); }
.cta-actions { display: flex; flex-wrap: wrap; gap: var(--sp-3); margin-block-start: var(--sp-6); }

/* -------------------------------------------------------------------- team */
.team-card { display: grid; gap: var(--sp-4); }
.team-photo {
  aspect-ratio: 4 / 5; border-radius: var(--r-lg); object-fit: cover;
  background: var(--paper-2); inline-size: 100%;
  display: grid; place-items: center; color: var(--text-subtle);
  font-family: var(--font-display); font-weight: 700; font-size: var(--step-4);
  border: 1px solid var(--line);
}
.team-name { font-family: var(--font-display); font-weight: 600; font-size: var(--step-1); }
.team-role { color: var(--accent-ink); font-size: var(--step--1); font-family: var(--font-display); font-weight: 600; }
.team-bio { font-size: var(--step--1); color: var(--text-muted); }

/* ------------------------------------------------------------------- footer */
.site-footer { background: var(--ink); color: var(--text-on-ink); padding-block: var(--sp-8) var(--sp-6); }
.footer-grid { display: grid; gap: var(--sp-7); }
/* Two columns from tablet up: at 768px the footer was stacking all 13 links
   into one very tall column beside a lot of empty space. */
@media (min-width: 620px) { .footer-grid { grid-template-columns: 1fr 1fr; gap: var(--sp-6) var(--sp-7); } }
@media (min-width: 800px) { .footer-grid { grid-template-columns: 1.6fr 1fr 1fr 1.3fr; gap: var(--sp-6); } }

.footer-brand svg { block-size: 32px; inline-size: auto; margin-block-end: var(--sp-4); }
.footer-about { color: var(--text-on-ink-muted); font-size: var(--step--1); max-inline-size: 34ch; }
.footer-col h3 {
  font-size: var(--step--1); letter-spacing: .12em; text-transform: uppercase;
  color: var(--text-on-ink-subtle); margin-block-end: var(--sp-4); font-weight: 600;
}
[dir="rtl"] .footer-col h3 { letter-spacing: 0; text-transform: none; }
/* Footer links are list targets, not prose, so SC 2.5.8's inline exception does
   not cover them: at a bare 16px line-box they were under the 24px minimum.
   Padding raises the hit area without changing the visual rhythm much. */
.footer-col ul { display: grid; gap: var(--sp-1); }
.footer-col a {
  display: inline-block;
  color: var(--text-on-ink-muted); text-decoration: none;
  font-size: var(--step--1); padding-block: .3rem;
  transition: color var(--dur) var(--ease);
}
.footer-col a:hover { color: var(--text-on-ink); }
.footer-col li > span { display: inline-block; padding-block: .3rem; }

.social-row { display: flex; gap: var(--sp-2); margin-block-start: var(--sp-5); }
.social-row a {
  display: grid; place-items: center; inline-size: 2.4rem; block-size: 2.4rem;
  border: 1px solid var(--line-on-ink); border-radius: var(--r-sm);
  color: var(--text-on-ink-muted); transition: all var(--dur) var(--ease);
}
.social-row a:hover { background: var(--accent); border-color: var(--accent); color: var(--ink); }
.social-row svg { inline-size: 1.05rem; block-size: 1.05rem; }

.footer-bottom {
  margin-block-start: var(--sp-7); padding-block-start: var(--sp-5);
  border-block-start: 1px solid var(--line-on-ink);
  display: flex; flex-wrap: wrap; gap: var(--sp-4);
  align-items: center; justify-content: space-between;
  font-size: var(--step--1); color: var(--text-on-ink-subtle);
}
.footer-bottom a { color: inherit; text-decoration: none; display: inline-block; padding-block: .25rem; }
.footer-bottom a:hover { color: var(--text-on-ink); }
.footer-legal { display: flex; flex-wrap: wrap; gap: var(--sp-4); align-items: center; }

/* Newsletter inline form */
.newsletter-form { display: flex; gap: var(--sp-2); margin-block-start: var(--sp-4); }
.newsletter-form input {
  flex: 1; min-inline-size: 0;
  background: rgba(255,255,255,.06); border: 1px solid var(--line-on-ink);
  color: var(--text-on-ink); padding: .75rem .9rem; border-radius: var(--r-md);
  font-size: var(--step--1);
}
.newsletter-form input::placeholder { color: var(--text-on-ink-subtle); }
.newsletter-form input:focus { outline: none; border-color: var(--accent); }

/* --------------------------------------------------------- whatsapp float */
.wa-float {
  position: fixed; inset-block-end: var(--sp-5); inset-inline-end: var(--sp-5);
  z-index: 90;
  display: grid; place-items: center;
  inline-size: 3.25rem; block-size: 3.25rem;
  background: #25D366; color: #fff; border-radius: 50%;
  box-shadow: var(--shadow-lg); text-decoration: none;
  transition: transform var(--dur) var(--ease);
}
.wa-float:hover { transform: scale(1.06); }
.wa-float svg { inline-size: 1.6rem; block-size: 1.6rem; }
@media print { .wa-float { display: none; } }

/* ------------------------------------------------------------------ motion
   Scroll reveals are opt-in behind the .js class, which an inline script in the
   head sets before first paint. Hiding by default meant that if the script
   failed, was blocked, or errored, 19 elements — the whole services grid, the
   case studies, the process and the closing CTA, about a quarter of the
   homepage's text — stayed invisible permanently. Content now renders without
   JS and only animates when JS is actually present. */
.js .reveal { opacity: 0; transform: translateY(18px); transition: opacity .7s var(--ease), transform .7s var(--ease); }
.js .reveal.is-visible { opacity: 1; transform: none; }
@media (prefers-reduced-motion: reduce) {
  .js .reveal { opacity: 1; transform: none; transition: none; }
  *, *::before, *::after { animation-duration: .01ms !important; transition-duration: .01ms !important; }
}

/* ------------------------------------------------------------------- misc */
.divider { border: 0; border-block-start: 1px solid var(--line); }
.on-ink .divider { border-color: var(--line-on-ink); }

.pagination { display: flex; gap: var(--sp-2); justify-content: center; margin-block-start: var(--sp-7); }
.pagination a, .pagination span {
  display: grid; place-items: center; min-inline-size: 2.5rem; block-size: 2.5rem;
  border: 1px solid var(--line); border-radius: var(--r-sm);
  text-decoration: none; font-family: var(--font-display); font-weight: 600; font-size: var(--step--1);
}
.pagination a:hover { border-color: var(--ink); }
.pagination .is-current { background: var(--ink); color: var(--text-on-ink); border-color: var(--ink); }

.empty-state {
  padding: var(--sp-8) var(--sp-5); text-align: center;
  border: 1px dashed var(--line-strong); border-radius: var(--r-lg); color: var(--text-muted);
}

.contact-detail-list { display: grid; gap: var(--sp-5); }
.contact-detail { display: grid; grid-template-columns: auto 1fr; gap: var(--sp-4); align-items: start; }
.contact-detail-icon {
  display: grid; place-items: center; inline-size: 2.5rem; block-size: 2.5rem;
  border: 1px solid var(--line); border-radius: var(--r-md); color: var(--accent-ink); flex: none;
}
.on-ink .contact-detail-icon { color: var(--accent); }
.contact-detail-icon svg { inline-size: 1.15rem; block-size: 1.15rem; }
.contact-detail dt { font-size: var(--step--1); color: var(--text-subtle); margin-block-end: .15rem; }
.contact-detail dd { font-family: var(--font-display); font-weight: 600; }
.contact-detail dd a { text-decoration: none; }
.contact-detail dd a:hover { color: var(--accent-ink); }
.on-ink .contact-detail dd a:hover { color: var(--accent); }

/* Placeholder-data warning shown to admins only, never to visitors */
.placeholder-flag {
  display: inline-flex; align-items: center; gap: .4em;
  font-size: var(--step--1); color: var(--warn);
  background: #FFFAEB; border: 1px solid #FEDF89;
  padding: .25rem .6rem; border-radius: var(--r-sm);
}

@media print {
  .site-header, .site-footer, .cta-band, .wa-float, .nav-toggle { display: none !important; }
  body { background: #fff; color: #000; }
}